The WRITE IT! Workshops are a series of virtual workshops designed to help you tackle some of the most common / daunting / important copywriting projects most entrepreneurs need to get done.

You’ll not only learn how to write it…

…but you’ll also have dedicated time to work on it right then and there…

…plus get my worksheets and templates…

…plus ask me as many questions as you need!

You can come to just 1, or 2, or 3… or all 4!

(Pro Tip: If you book more than one workshop at a time, you can save some $$)

I chose these specific projects because they’re the ones that are super important to growing your business online (even if you operate primarily offline!), but they’re also the projects that most entrepreneurs procrastinate on for months… or even years.

So whichever project(s) you need to get done, let’s do it. 🙂

Here’s how the workshops go down…

• Each workshop is split into two 2.5-hour sessions on Zoom (see schedule below).
• On the first day, I start off by teaching you how to write that workshop’s project.
• Then we all start working on that project, all at the same time.
• There will be plenty of time for Q&A, so you can get my answers + feedback. (As in, I will be there the entire time you’re working – so if you get stuck, need clarification, or just need to talk something out, I’ll be there to help you with it.)
• And I’ll also provide you with worksheets & templates to make the writing process as easy as possible!

COMPLETED: #1. The “Write Your Website” Workshop

• Friday, May 22nd, 11am – 1:30pm EDT – Teaching, Working & Q&A
• Saturday, May 23rd, 11am – 1:30pm EDT – Working, More Working, & Q&A

You’ll learn…

• How to write the 3 main pages (or sections) of any business website: The Homepage, About Page, and Services/Products Page
• How to write smaller, additional pages, like Contact, Speaking, Informational, & Events Pages
• How to infuse your website with a powerful message that helps you stand out!

You’ll get…

• My Messaging Worksheet
• My templates for ALL of your website pages

NOTE: The “Write Your Website Workshop” is finished! If you still want access to the recordings + worksheets + template, you can still register for it – just know that you won’t get the LIVE portion.

COMPLETED: #2. The “Write Your Sales Page” Workshop

• Friday, May 29th 11am – 1:30pm EDT – Teaching, Working & Q&A
• Saturday, May 30th, 11am – 1:30pm EDT – Working, More Working, & Q&A

You’ll learn…

• How to write a non-sleazy, heart-centered sales page to sell your service, product, program, event or online course (I believe sales pages should take care of your potential buyer through the decision-making process)
• How to know the best way to open a sales page for your audience (This is something I don’t often see taught, but makes a huuuuuge difference in whether or not someone continues reading your page)
• The 20 sections to include in your sales page (including which ones are optional, and which ones have the power to make or break your entire page)
• How to seamlessly transition from one section to the next (sounds simple, but this is where most sales pages get super clunky, repetitive, or confusing!)

You’ll get…

• My Sales Page worksheet – this is the easiest way to trick your brain into enjoying the process of writing your sales page!
• My 20-point Sales Page Template with starter phrases & transitional phrases you’ll take what you came up with in the Sales Page worksheet and simply plug it into this template – and you can reuse it for as many sales pages as you need!)
• Examples of real-life sales pages, so you can see these techniques in practice

NOTE: The “Write Your Sales Page Workshop” is finished! If you still want access to the recordings + worksheets + template, you can still register for it – just know that you won’t get the LIVE portion.

COMPLETED: #3. The “Write Your Emails” Workshop

• Friday, June 5th, 11am – 1:30pm EDT – Teaching, Working & Q&A
• Saturday, June 6th, 11am – 1:30pm EDT – Working, More Working, & Q&A

You’ll learn…

• The 5 Types of Promotional Emails to use when promoting your webinars, programs, services, courses, challenges, and more (because when you’re doing a promotion, you really,really,really don’t want to keep sending the same type of email over and over again)
• How to create an Email Nurture Sequence that nurtures your relationship with new email subscribers (This is one of the BIGGEST “back burner” projects for entrepreneurs, but it makes a huuuuuge difference when you have it in place. Not only does it build rapport with new readers; it can also get people to book sales calls with you, or buy your offers straight from the emails!)
• How to combine different types of emails and repurpose old content to pull double-duty for your email list (Because I firmly believe in “extending the shelf life” of your best material. Plus, it makes writing your Nurture Sequence waaay easier!)

You’ll get…

• My 5 Promotional Email Templates
• An example schedule for an Email Nurture Sequence
• Real-life examples of these email types in action, so you can see how these techniques work!

NOTE: The “Write Your Emails Workshop” is finished! If you still want access to the recordings + worksheets + template, you can still register for it – just know that you won’t get the LIVE portion.

#4. The “Write Your Free Gift, Opt-in Page, & Emails” Workshop

• Friday, June 12th, 11am – 1:30pm EDT – Teaching, Working & Q&A
• Saturday, June 13th, 11am – 1:30pm EDT – Working, More Working, & Q&A

You’ll learn…

• 5 types of Free Gifts that are easy to create, but get people to opt in!
• The 5 sections of an effective Free Gift (I see soooo many Free Gifts that skip some of the most crucial sections!)
• How to brainstorm content for your Free Gift (even if you don’t think you have anything to talk about… or are afraid of giving too much away for free!)
• How to write a Free Gift Opt-in Page (and how it differs from an opt-in form)
• How to write your Free Gift Thank You Page
• How to write 1-3 simple emails to welcome + nurture new subscribers

You’ll get…

• My Free Gift Template (You’ll be able to type directly into this template, change the colors, add images, and more – so even if you can’t afford a graphic designer, you’ll still have a pretty, professional-looking Free Gift pdf by the time you’re done!)
• 37 Fill-in-the-Blank Title Formulas for Your Free Gift – because in order to get someone excited enough to sign up for it, you’ve gotta nail the title!
• My Free Gift Opt-in Page Template – because I really,really,really want to make this as easy as possible for you.

So workshops like this with me would usually cost you no less than $297 (often way more). And to do this with me privately would cost at least $2,000.

That’s because you’re getting my teaching and my personal guidance and the kinds of worksheets & templates I create for my larger, more expensive programs.

But I know everyone needs to get these specific projects checked off right now.

And you can’t afford to “wait until you figure it out” another 6 months from now.

So I wanted to offer these at a more accessible price, in hopes of making it easy for you to join us.

Like I said, you can register for as many workshops you want (I love me some mix n’ match!)…

…but if you sign up for more than one at a time, you save some dough.

1 Workshop: $97
2 Workshops: $184 (save $10)
3 Workshops: $271 (save $20)
4 Workshops: $338 (save $50)

Q. “What do I need to do to prepare?”
Depends on which workshop(s) you sign up for, but generally, you don’t need to do anything other than compile any notes or ideas you already have. I do suggest getting some clarity around your target market, their struggles, and the solution you provide in advance, but I’ll be sending you a worksheet to help with this. 🙂

Q. “Will there be a recording?”
Yep! I had so many people request full recordings of the first workshop (including our silent “writing sprint” sections that I’ve decided to do this for all of the workshops.

Q. “What if I want more help from you?”
Aw, I love this question! I’ll do my best to answer as many questions as I can during the workshops, but if you want more 1-to-1 guidance, I’ll give all workshop attendees an exclusive option to add on Private Copy Review Sessions with me, where I look over your copy and give edits, suggestions, and notes.

If you want even more help than that, I do have a private Done-WITH-You Copywriting program, where you and I work on your projects together, from start to finish. This is a bigger commitment, and much bigger investment – but if you’re interested, you can set up a time to talk with me about it here.

Q. “Agh! What if I want more than one, but can only afford one? I can’t choooooose!” 😱

Oh, no! Decision fatigue alert!

If that’s the case, then give yourself permission to do just one and don’t feel bad about missing the others.

Any one of these projects is a BIG project for your business, so if you tackle even just one of them, you’re doing really,really,really great, I promise!

Now… How to choose which one?

Look at the hierarchy of importance for your business – or basically, which project is linked to the action steps you want to be taking right now?

• If you’ve been shy about putting yourself out there because you don’t have a website (or don’t like yours), then def come to this week’s Website workshop.
• If you don’t love your website, but it’s “good enough for now,” but you really need help selling a course or program – consider the Sales Page workshop.
• If you need to give your email list some serious love – either by nurturing new subscribers with a Nurture Sequence or running a promotional campaign – then come to the Emails workshop.
• If you’re trying to build your email list so you can actually send people to things like your website or sales page or Strategy Session calendar – come to the Free Gift workshop!

Hey, that’s me! I’ve been helping entrepreneurs write their copy & nail their messaging since 2012.

Which means I help you with everything from writing your website, to crafting webinar and video scripts, to writing huge online launches and email campaigns, and more.

I also love taking big concepts & projects, and breaking them down into bite-sized, actionable chunks.

So I’ve taken the copy-generating process I use with my private clients and distilled it down into the laser-focused trainings that you get with these workshops.

Plus, I love fantasy & science fiction, board games, and cats (and dogs – I just happen to have two cats right now). So why wouldn’t you want to work with me?

I mean, you might even see a special guest appearance from one of these two fluff-muffins…

#1. The “Write Your Website” Workshop

• Friday, May 22nd, 11am – 1:30pm EDT – Teaching, Working & Q&A
• Saturday, May 23rd, 11am – 1:30pm EDT – Working, More Working, & Q&A

#3. The “Write Your Emails” Workshop

• Friday, June 5th, 11am – 1:30pm EDT – Teaching, Working & Q&A
• Saturday, June 6th, 11am – 1:30pm EDT – Working, More Working, & Q&A

Each workshop alone is worth at least $297, but right now, you can join for $97 – or save if you sign up for more than one!