What NOT To Say
The Top 3 Mistakes
Entrepreneurs Make When They Talk About Their Business
(that actually REPEL their ideal clients)
A FREE online training
with Cheryl Binnie of Copy Luv
Hello coaches, service professionals, & small business owners…
Ever have that moment?
… that moment where someone asks, “And what do you do?”…
… and you hear yourself start to answer…
… and the words just keep coming, and coming…
… but it’s not right.
It’s not what you meant to say.
It doesn’t do you or your work justice at all!…
… but you can’t seem to stop yourself or fix it, and you’re thinking, “OMG, what the heck am I saying??”
In this webinar, you’ll discover…
- The #1 reason people’s eyes glaze over – even when you’re telling them the most important golden nuggets they’ll ever hear!
- The Boring Website Trap most small businesses fall into – and how to shake some life into your messaging!
- Why you feel like you ramble incoherently each time you introduce yourself and your business (and how to flip that switch!)
- The critical change you must make to your elevator pitch, speaking event intros, and website if you want to STAND OUT from everyone else doing similar work.
- . . . and more!

Maybe you’re at a networking event, and the host announces that everyone will get 2 minutes to introduce their business to the entire group.
As you await your turn, you start getting worried…
… because 2 other people just said the exact same thing you were going to say.
… or you’re thinking, “TWO MINUTES? I can’t even finish a single sentence without losing my train of thought! This is going to be one huge rambling wreck.”
Or maybe you’re fine face-to-face… but your website sounds like a total robot.
What gives?
You’re great at what you do. Why can’t you TALK about it?
I get it.
I’ve been there, done that.
So have pretty much ALL of my clients, colleagues and mentors. (It’s like a rite of passage or something.)
Because here’s the thing…
I keep seeing 3 major mistakes that trip up even the best-rehearsed entrepreneurs.
The good news is – once you know what these 3 mistakes are (and how to tell if YOU’RE making them), it’s way easier to catch yourself and correct your course.
And once you get PAST that awkward what-the-heck-am-I-saying phase, and you figure out how to talk about your business in a way that resonates – THAT’s when your ideal clients start to find you.
(And that’s when you start making more money + transforming more people’s lives.)
That’s why you’re invited to join me for…

What NOT To Say
The Top 3 Mistakes
Entrepreneurs Make When They Talk About Their Business
(that actually REPEL their ideal clients)
and how to FIX them!
A FREE online training
with Cheryl Binnie of Copy Luv
(Click the purple button to choose your date + time!)
In this webinar, you’ll discover…
- The #1 reason people’s eyes glaze over – even when you’re telling them the most important golden nuggets they’ll ever hear!
- The Boring Website Trap most small businesses fall into – and how to shake some life into your messaging!
- Why you feel like you ramble incoherently each time you introduce yourself and your business (and how to flip that switch!)
- The critical change you must make to your elevator pitch, speaking event intros, and website if you want to STAND OUT from everyone else doing similar work.
- . . . and more!
Sound like your kind of party?
