Posts Tagged: online marketing

How to Tell the Story Your Ideal Clients REALLY Need to Hear

How to Tell the Story Your Ideal Clients REALLY Need to Hear from You

Let’s talk about your story. And I mean, your Story. The one you use on your website, in your speaking events, in your marketing material, and more. The one you use to introduce yourself and the reason WHY you started your business. Because one of the fastest ways to connect with your audience is by… Read more »

The Simple Trick that Gets Your Visitors to Spend More Time on Your Website

The Simple Trick to Get Visitors to Spend More Time on Your Website

Quick! Go look at the bottom of your homepage. (That’s the first page of your website.) Scroll to the bottom… … and tell me what’s there. Maybe a lovely footer with links to all your different pages? Perhaps another opt-in form for your email list? Oo, or maybe you have a glowing testimonial from one… Read more »

One Simple (but Hidden) Spot to Add Personality to Your Copy

One Simple Spot to Add Personality to Your Copy

Picture this… An ideal client signs up for your free gift (and in so doing, opts in to your newsletter). Hot dang Happy New Year. You must’ve made a good impression already. Two things happen right away – her browser takes her to a Thank You page. she receives an automatic confirmation email. And, if… Read more »

How to write for skimmers (i.e. how to get more people to actually read your content)

How to Write Content for Skimmers (i.e. how to get more people to actually read your content)

It may not be nice to think about… …but no matter how captivating our articles are… …your readers WON’T read every single word. And you can’t blame them. How often do YOU read an entire webpage or article, word for word, without skipping anything? (I’m betting not very often.) When people are browsing the internet,… Read more »