Posts Tagged: online marketing

How to Write an Email Nurture Sequence that Engages Your New Readers from Day 1

Last week, we talked about how to take care of your new email subscribers. One of those four steps was to create a nurture sequence (aka “indoctrination series”). But it’s a pretty big topic. So while I gave some starter tips, I decided to dedicate an entire article to this idea of sending your new… Read more »

4 Steps to Take Care of New Email Subscribers

4 Steps to Take Care of New Email Subscribers

Yay, you have an email list! And omgeeee, people are actually signing up for it! Okay… now what? I talk to so many entrepreneurs who finally set up an email list… but then they don’t DO anything with it. So today, we’re going to talk about what to do with your new subscribers. Step 1…. Read more »

7 Webpages Your Business Website Needs (and what to write on them)

7 Webpages Your Business Website Needs

The #1 question I get when I talk to business owners about creating a new website is… “What pages does my website need?” Good news is – for a basic website that gives enough information to get a visitor to take the next step (i.e., call you, email you, sign up for a session with… Read more »

3 Elements of a Client-Attracting Message (what you need to know if you’re tired of sounding like everyone else)

3 Elements of a Client-Attracting Message

Here’s what I’ve noticed… There are a lot of business owners and service professionals out there who do very similar things. And they don’t know how to talk about what they do in a way that makes them STAND OUT. (You’ve probably noticed this, too.) You walk into a networking or business event and immediately… Read more »