Last week, we talked about how to take care of your new email subscribers. One of those four steps was to create a nurture sequence (aka “indoctrination series”). But it’s a pretty big topic. So while I gave some starter tips, I decided to dedicate an entire article to this idea of sending your new… Read more »
Here’s what I’ve noticed… There are a lot of business owners and service professionals out there who do very similar things. And they don’t know how to talk about what they do in a way that makes them STAND OUT. (You’ve probably noticed this, too.) You walk into a networking or business event and immediately… Read more »
Let’s talk about your story. And I mean, your Story. The one you use on your website, in your speaking events, in your marketing material, and more. The one you use to introduce yourself and the reason WHY you started your business. Because one of the fastest ways to connect with your audience is by… Read more »
Have you ever been in a conversation where someone keeps talking in jargon? Where they throw out unfamiliar words & phrases without explanation? And it’s clear to you (and everyone else in the group) that the only person who understands the conversation… is the person talking? You can humor them, or ask clarifying questions. But it… Read more »
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