Posts Tagged: Copywriting

How To Create “Cornerstone Content” that Gives New Website Visitors a Stellar First Impression

A smiling woman in a black leather jacket, with the text on a purple background that reads, How to create "Cornerstone Content" that gives new leads a stellar first impression.

Often when I work with clients on their content marketing, they want a whole slew of ideas for what to write. But the thing I want them to have, first and foremost, is their cornerstone content. “What’s that?” you ask? In short, it’s the most important content on your website.  It’s the content that you… Read more »

10 Types of Free Gifts to Grow Your Email List

What IS the free gift anyway? Sometimes called a … Freebie Lead Magnet Opt-In Incentive Reader Magnet No matter what you call it, it’s the free resource someone gets when they sign up (“opt in”) for your email list. More importantly, it’s the reason people sign up for your email list. They want the free… Read more »

How to Get Comfortable Telling Personal Stories in Your Business (even if you’re scared to share!)

What are you most afraid of in your business? Is it technology (for doing, say, a webinar or Facebook Live video)? Speaking on stages? Sales calls and enrollment conversations? All of the above are super common fears in the entrepreneurial world. But one major fear I see ALL.THE.TIME. (but that doesn’t get talked about very… Read more »