Ever pour your heart n’ soul into writing something for your business… …and then realize it sounds NOTHING like you? Maybe it sounds waaaay too formal. Or boring and snooze-worthy. Or dry and robotic. Or hypey and salesy and just ick. Yes? Well, m’friend, you’re in the right place. Time and time again I see… Read more »
We all want to know our “type,” “style,” or “personality” – which means using a quiz as your email opt-in incentive is crazy effective. Here’s how to create YOUR quiz…
Ever notice how there’s so much hype in the marketing world about STORIES? Well, there’s good reason behind it… Stories are an incredible tool to communicate who you are, what you do, and what makes you different. Scientifically speaking, stories are attention-grabbers and have the power to activate our whole brain, evoking sensory experiences and… Read more »
Let’s face it – there will always be people who are kinda like, “meh” about what you have to offer. They’re not against it. They’re just kinda lukewarm about it. They could take it or leave it. Maaaaybe if your prices were lower, they’d buy. Maybe. And there will also be people who very much… Read more »
Copy that Resonates:
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