You’re creating content! Woohoo! Blog posts, social media posts, videos, Lives, email newsletters, podcasts, and more. Yay! But the problem is – most pieces of content you create have a short shelf life. As in, you create it… and for the first day or two, people see it (maybe)… and that’s it. Done. You post… Read more »
“My writing doesn’t sound like me.” This is one of the top comments I hear when entrepreneurs come to me for help with their writing and messaging. And the #1 reason why? It’s because their writing is too stiff and formal. It’s not conversational. If you’re nodding along – and maybe even cringing a bit… Read more »
Ever pour your heart n’ soul into writing something for your business… …and then realize it sounds NOTHING like you? Maybe it sounds waaaay too formal. Or boring and snooze-worthy. Or dry and robotic. Or hypey and salesy and just ick. Yes? Well, m’friend, you’re in the right place. Time and time again I see… Read more »
Ever notice how there’s so much hype in the marketing world about STORIES? Well, there’s good reason behind it… Stories are an incredible tool to communicate who you are, what you do, and what makes you different. Scientifically speaking, stories are attention-grabbers and have the power to activate our whole brain, evoking sensory experiences and… Read more »
Copy that Resonates:
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