How To (Quickly) Brainstorm Content Ideas for the Next 3 Months (or More!)
by Cheryl Binnie

I recently taught a class to a group of women entrepreneurs about coming up with content ideas.

As in, coming up with ideas for what to write about in their email newsletters, blog articles, videos, and social media posts.

It’s a simple 3-step process that quickly results in bucket loads of ideas.

So I thought I’d share that same process with you!

Step 1. Brainstorm 3-7 categories that you write, talk, or teach about in your business.

Hint: Each category should be related to your business topic.

For example, let’s say you’re a Health Coach. Some categories you might teach in could be: 

  • Lifestyle
  • Recipes
  • Health Tips
  • Mental Health

Or, maybe you’re a business coach. Your categories might include:

  • Money
  • Mindset 
  • Sales 
  • Productivity

My categories for Copy Luv include:

  • Copywriting Tips
  • Messaging
  • Content Marketing
  • Email Marketing
  • Websites
  • Online Launches
  • (and more!)

Your turn!

Try to come up with 3-7 categories you could teach in.

2. For each category, brainstorm ideas for content (articles, videos, etc).

Think about the problems your target market has in each category, or questions they ask about each category. 

Let’s use our business coach example…

Here are the same categories we just came up with, along with ideas for articles within each category:

  • Money
    • How to track your revenue
    • How to raise your prices
  • Mindset
    • How to embrace the mindset of a higher-level entrepreneur
    • How to step outside your comfort zone
    • 3 steps to stop self-sabotage in its tracks
  • Sales
    • How to sell without feeling sleazy
    • 5 steps to closing the sale
  • Productivity
    • How to overcome procrastination
    • How to deal with overwhelm
    • How to batch your content creation

Your turn! Look at your list of categories, and start thinking about the problems and questions your ideal clients have – and turn those into article ideas.

If you’re able to get at least 12 ideas, that covers you for the next 3 months of weekly content!

Tip: Try to write these out as “How to…” or “X tips/secrets/steps” ideas.

Pro Tip: Make sure your content talks about the things your target market is already thinking or worrying about – and that you’re using their words and phrases to talk about those things. For more help with this, get instant access to my FREE mini-course, Copy that Resonates: How to find the exact words that attract your ideal clients + get them excited to work with you Click here to get Copy that Resonates

Step 3. Jot down some notes for what to include in each idea.

Make a bullet list or do a messy brainstorm of things you might teach, or stories you could use for each article idea. 

These could be steps, secrets, keys, or a story you could tell.

For now, this doesn’t have to be a full outline – just some ideas, so you have something there when you come back to it later on and have to actually write the thing.

For example, let’s say our business coach wants to write an article about how to track your money.

She might write:

How to track your revenue:

  • The importance of knowing what’s going on with your money, and consequences of not knowing
  • Step 1: Create a tracking sheet (give example)
  • Step 2: Input client payment dates and amounts (differentiate between payments actually received vs upcoming contracted payments)
  • Step 3: Tally up your totals for each month
  • Step 4: Make note of months where you have clients finishing their programs, because you need to find new clients that month or expect a revenue dip.

And so on.

There you go, m’friend! You quick system to come up with tons of content ideas!

I recommend saving your brainstorm somewhere you won’t forget about it. 

For example, I have a folder in my Google Drive for my Newsletters & Blog Posts. Inside that folder, I have subfolders for the various years I’ve been writing, and a tracking sheet where I keep a record of every article – along with URLs for the blog post and related graphics. 

I also keep an “Ideas” document in that folder, so if I ever need to write something, I can simply scroll through all my old ideas until I find something I feel like writing about.

Happy writing!

xoxo,

Cheryl

Pro Tip: Make sure your copy talks about the things your target market is already thinking or worrying about – and that you’re using their words and phrases to talk about those things. For more help with this, get instant access to my FREE mini-course, Copy that Resonates: How to find the exact words that attract your ideal clients + get them excited to work with you Click here to get Copy that Resonates