Want to write a website + email funnel that
attracts your ideal clients…
…turns them into raving fans…
…and guides them into hiring you?
(*without* any pushy, hypey manipulation?)

Hello coaches, service professionals, & small business owners…

If you’re reading this page, it’s probably because you already know you need a website for your business.

Maybe you even have a website already.

But you *also* know you don’t want just any ol’ website…

… you want a website that resonates with your ideal client.

… you want a website that speaks with a human voice (preferably your voice).

… you want a website that’s clear and easy-to-navigate, so your visitors can find what they need and take the right steps.

… you want a website that gets your visitors to take an action – like click a link to the next page, or sign up for your email list, or buy directly from the site, or reach out to you about working together.

But if you’re reading this page (and I have a sneaking hunch you ARE reading this page), you might also be stuck in one of the traps I’ve seen so many brilliant entrepreneurs stumble into…

Maybe you…

  • don’t think you’re a good writer. Period.
  • are a good writer (and even like writing), but when it comes to writing for your business, you’re totally lost.
  • have already tried writing your site – but it’s not working. It’s not connecting with people or moving them into action.
  • had a website that worked for a little bit, but now your business has shifted, or you’ve gotten more clarity, or you know that it’s outdated… but you want some help with it.
  • have no idea how to write in your own “voice.” It all comes out stiff and formal, and your friends are like, “It’s good… it just doesn’t sound like you.”
  • have an “alright” website, but it does NOTHING for your email list (and you’re not quite sure what to do with people even when they do sign up for your list!).
  • don’t want to pay someone thousands of dollars to write it for you (especially since you know it’s going to shift in a year or two, anyway)… but you’ve been procrastinating on doing it yourself for way too long.
  • feel like you just DID pay someone thousands of dollars to write it for you… but it never felt right… or maybe your business has shifted… or maybe you’ve gained more clarity about what you want to say and who you want to attract.

If any of that sounds familiar, you’re in the right place. =)


The Client-Attracting Website is a 9-week online program for business owners who want to turn their website visitors into raving fans + paying clients.

Here’s a quick peek at what you’ll create in The Client-Attracting Website…

  • A Homepage that captures your ideal client’s attention & clearly explains what you do + how you’re different.
  • An About Page that CONNECTS with your target market & gets them excited to learn more about your services and products.
  • A Services or Products Page that moves your visitor to take immediate action.
  • PLUS any “optional” pages you may need for your business, like a Speaking Page, Events Page or Informational Page.
  • A Free Gift + Landing Page combo that gets people to sign up for your email list.
  • An Email Funnel that nurtures your new subscribers & leads… and gently turns them into sales and new clients.

You’ll have a mix of 5 Live Classes, 2 Action Weeks, and 2 Live Workshops.

5 Live Classes:

Each Live Class will be conducted via webinar, where I’ll start the class by teaching the material for that week (I’ll show you the schedule in just a sec).

Then, at the end of each Live Class, we open up for Q&A, so you can get my direct answers to your most burning questions, or on anything that has tripped you up, like, “How does this apply to MY business?” or “I’m still not sure the story on my About Page is interesting enough.

2 Action Weeks:

We’re covering a LOT of material in the Live Classes. And I know one of the biggest dangers of taking a group program is falling behind on the implementation, and feeling like you can’t get caught up because the class keeps moving ahead without you.

So I’ve scheduled in 2 Action Weeks, where there are no Live Classes – just time for you to get caught up on the writing.

(Plus, if you’re joining us from the Northern Hemisphere, it’s summer. We all need some playtime and family time, or else we’ll go a little batty.)

2 Live Workshops:

Another pitfall to online group programs is that you get stuck… and then never get a chance to ask for help.

And when it comes to writing on your own, it’s way too easy for that to happen. Sometimes you need an outside opinion – preferably an EXPERT opinion.

That’s why you’re getting 2 Live Workshops, conveniently scheduled to occur right after the Action Weeks. =)

During the Workshops, you have a chance to get my eyeballs on what you’re working on, so I can show you how to tweak it & make it stronger.

I’ll share our very own students’ copy during the Workshop webinars, and then I’ll work my copywriting magic, so you + everyone else can see how to take “okay” copy and turn it into KILLER COPY.

(This is the part my private clients LOVE – watching me go into their copy, move things around, make tiny edits, and basically take something you were ready to give up on and make it sing!)

(But it’s also totally optional – I won’t share you copy with the class unless you apply for one of these Hot Seats.)

The Schedule

1 - Websites Part 1Live Class 1: Wednesday, June 13th at 4pm ET / 1pm PT

We kick things off with an Overview of everything you’ll create in this course, as well as all the things you need to “Get Clear Before You Get Started.” Then, we dive straight into the Homepage.

2 - WebsitesLive Class 2: Wednesday, June 20th at 4pm ET / 1pm PT

Get ready to write! This week, we cover the About Page and your Services/Products Page. (We’ll also talk about what to do if you have more than one offer!)

3 - WebsitesLive Class 3: Wednesday, June 27th at 4pm ET / 1pm PT

This week, we cover all those “extra” pages, like a Speaking Page (if you’re wanting to get more speaking gigs), Informational Pages (if you need to include pages that explain a methodology or other information), and a Live Events Page (if you host your own events or workshops), the Contact Page, and the Blog Page.

4 - Action WeekAction Week! (No Live Class), week of July 2nd – 6th

By this point, you have a LOT of information… and a lot of homework. We know it’s easy to fall behind in online courses, so we’re giving you an Action Week to get caught up. And you’ll definitely want to get caught up, because next week is our first Workshop class.

5 - WorkshopLive Workshop 1: Wednesday, July 11th at 4pm ET / 1pm PT

Want to get my direct feedback on your copy? Now’s your chance! During this special virtual Workshop, I will be putting our very own Client-Attracting Website students in the Hot Seat.

6 - Free Gift, Opt-in, Thank YouLive Class: Wednesday, July 18th at 4pm ET / 1pm PT

We’re moving into Phase 2 of creating an “online home” that turns visitors into buyers! This week, you’ll learn the different types of Free Gifts (aka Lead Magnets, Opt-in Incentives or Freebies), and how to write the pages associated with them.

7 - Email Sequences & FunnelsLive Class: Wednesday, July 25th at 4pm ET / 1pm PT

Now that you have a Lead Magnet to bring in new email subscribers, it’s time to take care of them, nurture that budding relationship, and move them towards buying from you. These email sequences show you how!

8 - Action WeekAction Week! (No Live Class), week of July 30th – August 3rd

By this point, you have a LOT of information… and a lot of homework. We know it’s easy to fall behind in online courses, so we’re giving you an Action Week to get caught up. And you’ll definitely want to get caught up, because next week is our final Workshop class.

9 - WorkshopLive Workshop 2: Wednesday, August 8th at 4pm ET / 1pm PT

Want to get my direct feedback on your copy? Now’s your chance! During this special virtual Workshop, I will be putting our very own Client-Attracting Website students in the Hot Seat.

You also get...

Video Recordings
of every single Live Class & Live Workshop

So you can come back to it again and again on your own time.

This is especially helpful for down the road, if you end up shifting your target market or messaging, or want to create a 2nd or 3rd Lead Magnet + Email Funnel.

“Write It!” Worksheets
for every piece of copy we cover

These fill-in-the-blank worksheets will help you take what you learn in the Live Classes and implement quickly.

And these worksheets are KILLER, yo. I had sooooo many students last year tell me how incredibly helpful the worksheets were. Because it’s easy to sit through a live class and take some notes… but what happens when you sit down to work on your own copy? Are you supposed to rewatch the entire class? Naah… the “Write It!” Worksheets help you piece together everything you’ve learned and start writing!

Before working with Cheryl, writing my own copy was extremely frustrating. My launches would flop, and I took it personally.

I knew who I wanted to work with but I didn’t know how to reach them. I wasn’t sure how to get someone to open their email, be engaged with what I was saying and take action and actually show up for my webinars.

I would sit in front of my computer screen for hours, stewing with anger and anxiety.

After my training sessions with Cheryl. . .

I’m able to connect with my tribe, get in their head, move them
to action and ultimately change their lives.

The best part is after my first launch working with Cheryl. . .

I had my first 5 figure month and since then have used the same skills and copy strategy to transform my business into 6 figures and beyond.

I enjoy writing now and connecting to my tribe and I feel confident in who and how to connect and find my people.

– Heather Chauvin, Parenting & Women’s Leadership Coach

Who am I?

Hi! I’m Cheryl Binnie.

I’ve been a messaging & copywriting strategist for coaches, services providers, and small businesses since 2012.

I’ve worked on everything from 15-minute presentations… to 7-figure launches. I’ve also written a BUNCH of websites along the way.

And I totally started out with my own “just for now” website.

Y’know – the website you throw up before you really have any idea who you’re trying to talk to, or what services you *actually* want to offer…

And it worked for a bit.

Mainly because my first few writing gigs were for personal friends, and they didn’t even bother looking at my website.

But then they started sending me referrals…

…people who had never met me in person.

And I realized that my “just for now” website wasn’t going to cut it.

Because – even though I was a copywriter – my own site was committing one of the biggest mistakes I see other sites make…

It was missing something very important… ME.

I had modeled it after other copywriters’ sites, so it said the things you’d expect a copywriter to say (“I write copy that gets people to take action!”)

And it was clean and professional, and checked all the boxes that I’d learned from all the copywriting courses I’d taken.

But here’s the thing – I had kind of magically stumbled into writing for coaches and entrepreneurs.

And those types of business owners need their copy to be written in their voice. It has to be full of personality.

Which means I had to develop a way of writing that was different from what most copywriting gurus were teaching…

See, all of the copywriting courses I’d taken were taught by well-known, famous copywriters who really knew what they were doing.

But they NEVER talked about capturing someone’s voice.

It was all Old School copywriting for flashy internet marketers, or big companies, or tech startups. Not “personal brands.”

So when I started writing for coaches, their #1 concern was – could I capture their voice? And I could resonate with their ideal clients?

Because they’d worked with other copywriters who just couldn’t do it. It all came out sounding salesy, or like some cheesy version of themselves.

And the crazy thing was – I COULD capture their voice. And I COULD resonate with their clients.

At first, I did all the writing FOR my clients… but eventually people started asking if I could teach them how to write their own copy.

Because, craziest of all crazy things – THEY were having trouble capturing their OWN voices! And they weren’t sure how to resonate with their ideal clients in their own writing!

So over the past few years, I’ve been developing my own systems and approaches to writing copy.

Copy that feels authentic, genuine, and HUMAN.

Copy that attracts your ideal clients and shows them that you get it.

Copy that moves your readers to take an action.

Copy that results in new clients and more sales.

And that’s exactly what I’m going to share with you in The Client-Attracting Website.

Working with Cheryl has been an absolute blast!

She has an uncanny ability
to make the dreaded-writing process fun and uplifting

…as well as capture the BEST version of someone’s voice with a fun, persuasive style that you can’t help but want to read.

– Bonnie Fahy, Creator of Source it!, and The ‘O’ Word Expert

Ready to join us in the Client-Attracting Website?

The thing I want you to know is that you’re getting a LOT in this course.

When a client hires me to write a website for them, they usually spend around $5,000. And that’s just for the website copy. (And I’m actually not even available to write websites for new clients right now!)

Not only will you learn how to write over 8 different types of pages for your site – you’re also going to write your own Free Gift AND an entire Email Funnel to go with it!

And the best part?

You’ll have these skills forever.

So any time your business shifts, or you need to add a new service, or talk to a new target market – you’ll know how to do it, without having to go hire someone for a few thousand dollars.

You also get my direct feedback on your copy, through the Q&A sections of the Live Classes AND during the 2 Workshop webinars.

You should also know – this is going to be a fairly small group. I’m not doing a huge launch with a ton of Facebook ads to strangers or promotional partners. I want to keep this round “in the family.”

Which means you’ll have more space to get my attention on your work than in future rounds of this program (IF I run it again in the future… and IF I run it live again).

And you WON’T be paying $5,000 for it. Or $3,500. Or even $2,000.

The investment for The Client-Attracting Website is $1,297 USD.

Buuuut… doors JUST opened, so you can still get in on the Early Bird Special of $997 (that’s $300 off).

There’s even a payment plan option to make it easier…


Enroll by Wednesday, June 6th, and get in for $997. (That’s a $300 savings!)

Class #1 is Wednesday, June 13, 2018.

Select your investment option below to get started.



“I’d recommend this course to anyone!”

Cheryl’s course on the client attracting website is a huge value — I would have happily paid twice what I did for the result I got. (The bonuses alone were worth the price of the course!)
Cheryl’s pacing was just right, allowing me to write and polish all 5 of my website pages, create my lead magnet, and create 2 nurture sequences that I can actually use! Cheryl’s organized, logical and creative approach made it fun and super easy.
I’d recommend this course to anyone – those writing copy for their website for the first time, those wanting to polish what they already have, or those doing a major edit. This course facilitated awesome productivity within the span of 9 weeks!!

– Dr. Nancy Jonker, Transformation Coach, Speaker, & Consultant

“Sooooooooo awesome! YOU ROCK!!!!”

You are really excellent at identifying the pain and painting the solution while integrating stories. It was fun and jam-packed with TONs of takeaways.

I’m totally in love with the templates you created.
I can’t wait to try them out!

It’s no surprise as the fabulous businesswoman and copywriter that you are, but just wanted to let you know. Go Cheryl, go Cheryl, go go go!!!!

– Christina Salerno, Founder of Living Quirky

Oh, right. Bonuses!

Bonus: Tech Help Video Series with Bethanie NonamiBONUS #1: TECH HELP VIDEO SERIES WITH BETHANIE NONAMI

Trying to DIY the creation of your website + email funnels? Guest Expert Bethanie Nonami (and all-around tech wizard for entrepreneurs) will walk you through the process, step-by-step!

She’ll be showing you things like: how to set up your website with WordPress or Squarespace, how to set up an email list, how to create an opt-in form and landing page, and more.

Bonus: Website Photos with Nikki IncandelaBONUS #2: WEBSITE PHOTOS WITH NIKKI INCANDELA

No doubt about it – great photography can elevate your brand as easily as 1, 2, say “cheese!” Nikki Incandela is one of the hottest, most sought-after photographers for coaches, service professionals, and entrepreneurs with a personal brand.

In this video interview, Nikki breaks down what makes a great shot, how to prepare, and how to hire + work with a great photographer.

Time-Limited Bonus: Signature Story WorkshopTIME-LIMITED BONUS: SIGNATURE STORY WORKSHOP (disappears Friday, June 8th)

This is a live webinar training, where I’ll show you how to craft an intro story that resonates with your ideal clients and makes people fall in love with you… and then I’ll show you how to use it on the About Page of your website to make a lasting impression.

THIS is the story that causes your ideal clients to say, “Ooohhh… I *need* to work with this person because she GETS me.”

(And the cool part? You’ll be able to use this story other places, too! Like in speaking events or webinars.)

Class #1 is Wednesday, June 13, 2018.

Select your investment option below to get started.



Money-Back Guarantee

Look, I know that I’m giving you a TON of amazing material in this course. But I also know it may not be a perfect fit for everyone.

That’s why you have up until Friday, June 22nd to test-drive the program and implement the writing, to request a refund. (That gives you enough time to get through the first 2 classes.)

If you reach out to us by June 22nd to show us that you’ve kept up with the work (you have to show me proof with the “Write It!” Worksheets), and you still don’t feel like you’ve made progress or learned anything useful, then I’ll be happy to return the investment.

But you DO have to do the work.

I’m not interested in attracting business owners who aren’t going to implement anything. I WANT your business to do well. I WANT you to reach more people and impact more lives.

So I’m going to be strict on this: you must do the work and show it to us in order to receive a refund.

You absolutely nailed it!

Not only was your material great, but you have such a wonderfully engaging and gracious way of speaking and interacting with [attendees].

I could feel each one positively glowing as you spoke with them.

– Liz Gilson Aaron, Client Concierge, Revenue Breakthrough

Cheryl really gets it. She has a way of turning a dense legal topic into a friendly conversation with readers. I think it is magical.

We get compliments and new business
every time a newsletter goes out!

She draws out teaching points and highlights important information in a way that is fun and easy to read. I don’t know how she does it.

She is a great coach and a strategist. Working with her is a joy!

– Elena Volkova, Esq., owner of Volkova Law Group PLLC

Got Questions?

Let’s see if I can answer them here…

Q. What if I don’t know my target market yet?

A. That’s okay. In fact, some of the writing exercises you’ll go through in the program will help you gain clarity around who your ideal client / customer is.

Plus, the thing I’ve noticed is that we ALL end up shifting our target market or the description of our services & products after we’ve been in a business for a bit. That’s a natural part of growing as a business.

So you actually *need* to learn how to write these pages for yourself, so you’ll know how to come back now and then to shift them to speak more directly to your newer ideal client.

You also don’t ever want “I don’t know my target audience” to stop you from taking action. (I’ve seen entrepreneurs get stuck on this step for 6-12 months – no joke – before they ever start putting themselves out there!)

And while yes, it IS important to know who you’re talking to in order to connect with them – like I said, you’re going to gain some clarity simply by going through the steps I lay out for you in the program.

Q. I’m a bad writer / don’t like writing. How can this program help?

A. I want you to get that you CAN be a good writer. Writing is learned. No one is BORN a good writer. (Heck, we’re not even born knowing how to hold a pencil or string letters together.)

I’ve turned lots of “bad” writers into good writers. So good, in fact, that they regularly get new clients from their newsletters!

And the great thing about copywriting is that it’s NOT AT ALL like any kind of writing you ever did in school.

That’s WHY I started creating programs to help entrepreneurs like you. Because you *have to* learn this skill set. You’re always going to need to communicate about what you do – and lot of that communication will have to be written.

Since I work with a lot of coaches and personal brands, I’ve had to come up with ways to “pull out” the person’s voice and personality. I’m going to share those tricks and methods with you in this program – and that’s when writing becomes fun, easy, and natural.

Q. What if I want you to write it for me?

A. D’awwww, shucks. =)

First of all, thank you. It truly means the world to me when people are ready to trust me with their voice online.

The only problem is – I’m not able to take on very many writing clients anymore.

I have a small number of high-level business owners on retainer, and they take up most of my writing bandwidth. So my wait list for writing projects is often a few months long. Plus, the investment for a website package tends to be around $5,000 USD.

I created this program because I encounter so many entrepreneurs who desperately need a website (or a newer, better website), but they’re scared to hand over their voice to just anyone who calls herself a copywriter… but they also can’t invest in having someone at my level do it.

The other thing is – if you’re still in the beginning phases of your business (or are only in your first “target market shift”), then I highly recommend you DON’T invest in having someone else write your copy.

Because you’re going to change your mind.

You’re going to gain more clarity around what you *really* want to say, what it is you *really* do, and who you *really* want to attract (and who you don’t).

So the last thing you want to do is put down a few thousand dollars to get the “perfect website copy” written… and then, just a few months later, realize it all needs to change, anyway.

The great things about The Client-Attracting Website is that you’re learning how to make those shifts yourself. So you can use these skills throughout the entire lifetime of your business.

Q. What if I already have a website?

A. Good for you! You’re already ahead of the bunch.

But my question for you is – do you LOVE your website copy?

Does it truly sound like you?

Do you know that it connects with your ideal people?

Does it move people to take the actions you want them to take?

Or do you suspect there are bits and pieces that could be written better or working harder for you?

You don’t need to be starting from scratch to take this course.

You could easily use the first 3 Live Classes on website copy to go back over what you’ve already written and make it stronger + more resonant + more action-driven.

Q. What if I already have a Free Gift and/or Email Funnel?

A. Again – that’s awesome!

Let’s make another one. =)

To really market yourself online and grow your email list, you want more than 1 Free Gift because different people will have different “pain points” they’re dealing with.

For example, let’s say you work with private clients but also want to start attracting people who’d be a good fit for an online program. Those people may be dealing with different versions of the problems you help fix. So you’ll want different free gifts that speak to the 2 different groups.

So you can use the classes on Free Gifts and Email Funnels to either upgrade what you already have, or start on your next one!

Q. How much feedback will I get from you?

A. Great question! Depends on how much you ask for it. 😉

There will be open, live Q&A portions on the end of every single Live Class.

We will also have 2 Workshop webinars, where the ENTIRE class is devoted to my looking at your copy and showing you how to make it stronger.

The only thing YOU have to do is *ask* for my feedback and help.

I’ve seen people go through programs, never raise their hands during Q&A, and never ask for help… and then complain they didn’t get any personalized attention. (Heck, I’ve probably been that person myself!)

So while I’m giving you as many opportunities as I can to get my help, it’s still up to you to ask for it.

Plus, since I’m keeping this launch small, this will undoubtedly be the smallest group of students to go through this program with me ever again.

We’ll be small and intimate.

That means this is your best chance to get as much live interaction with me as possible.

Q. What if I have to miss a class?

No sweat. Every class will be recorded, so you can access it + download it to watch at your own pace.

If you have questions and are worried about missing a Q&A segment, you can email your Qs to me in advance, and I’ll answer them in the next class.

Q. Will this take a lot of time?

Each class will last about 60 minutes (up to 90 minutes if we’ve got some juicy Q&A going). So the course itself doesn’t take much time.

In between classes, it’s up to you how much time and effort you put into writing your website, free gift, and emails. (Though the “Write It!” Worksheets will make that process as fast as possible.)

Q. What if I want to finish everything faster? Why is the program 9 weeks long?

A. I hear ya.

Every time I talk to a business owner about their timeline for a website, they say, “I need it yesterday.”

But… over and over again, no matter how quickly they seem to think they need it… it still takes time. Doesn’t matter if I’m writing it for them, or if they’re writing it with my help.

It *always* takes longer than you think it will.

And believe me – you don’t want to rush yourself on this.

Yes, I could smoosh all the copy trainings into a shorter timeframe, but I 100% believe that would be a disservice to you.

Because you’re going to NEED that time and space to do the reflection, the thinking, the writing, the revising… (Hence, the 2 Action Weeks.)

And you’re going to need opportunities to talk to me about what you’re working on. (Hence, the open Q&A on every Live Class and the 2 Live Workshops.)

When all is said and done, 9 weeks isn’t that long.

Plus, you’ll get the trainings around all the website pages within the first 3 weeks – so, if you’re really champing at the bit, you could write the website copy by then.

Q. What if I’m just getting started with my business?

That’s great! You can actually start out ahead of the curve. Most people procrastinate over their website for a couple years… and then they think, “Geez. If only I had started earlier.”

I’ll show you how to get started at ANY stage of business… even if you don’t have a website yet!

Q. I’m terrible with technology. Will I be able to handle this class, plus all the implementation?

A. You are SO not alone on this.

I’d say the majority of business owners I work with tell me they’re “bad with tech” or even “scared of technology.” (And I mean, they ALL insist that they’re the biggest technophobe I’ve ever met.)

But no worries – you’ll receive an email every week, reminding you of the steps to access the Live Classes and your Member Site, where you can find the recordings and handouts.

And I’ve also brought in a special Guest Expert, Bethanie Nonami, to create a Bonus series of videos to help with all things tech-related: The Tech Help Video Series.

She’ll be showing you things like: how to set up your website with WordPress or Squarespace, how to set up an email list, how to create an opt-in form and landing page, and more.

Plus, if you really don’t want to do any of that tech stuff yourself, we’ll have a Resources section, where you can find experts that will be more than happy to do it for you. =)

Q. Will this program work for MY business?

A. Most likely yes.

I work mainly with coaches and service providers who work with clients either one-on-one, or in group settings. They may also sell digital products, like online courses or ebooks.

I also mainly work with entrepreneurs who have a “personal brand” – the business IS them, their name, their voice, their personality.

So most of what I teach will be geared toward businesses in that category.

Now, if you’re an e-commerce site, an agency, or a brick-n-mortar business, you can still learn a LOT from this course. Like, how to talk to your website visitors with a human voice, rather than dry, stiff, “company speak.”

I will include sections to talk about other business models, based on who actually joins the course. I also recommend you ask lots of questions in the Q&A sections and Workshops if you’re ever unsure how something applies to your business.

Here are some examples of business types I’ve worked with in the past…

  • Coaches of all types (business, health, relationship, life, parenting, etc)
  • Healers, energy workers, and body workers
  • Therapists and counselors
  • Lawyers
  • Jewelry designers
  • Food product companies
  • Professional Development experts for k-12
  • Internet Marketers & Digital Marketers
  • Business Service Providers (graphics designers, project managers, virtual assistants, etc)
  • Keynote Speakers
  • Home organizers
  • Architects and Home Designers
  • Wedding Planners
  • Fitness Instructors

…and more.

The cool thing is – you’re going to walk away with a website that does something many other sites in your industry are failing at – connecting with your potential buyers on a human level and taking care of them as they navigate your site.

Q. But… I’m busy. Will I have time to do this?

A. I totally get that. Especially since it’s late spring through summer, and a lot of you have families and kids.

That’s why we’re spacing this out, instead of trying to force you to work yourself to death in just a couple weeks.

That’s also why we have the Action Weeks plugged in, so you get 2 weeks to catch up.

Plus, you get Lifetime Access, so you can come back to the material whenever you’re ready.

Q. It sounds great, but… #NoMoney.

A. Honest answer? If you had money pouring in through your website already, you wouldn’t need this program.

Now, I can’t promise that you’ll make tons of money right away if you take this course. There are other variables in play, like: Will you do the work? Will you actually put yourself out there, so people are coming to your website in the first place? Etc.

But I do know that customers and clients use the internet to learn more about a person or an offer when they’re on the fence. And if someone is on the fence about working with you, the last thing you want is an outdated website to put any more doubts in their mind.

There’s also a spike in confidence when an entrepreneur finally has a website she feels great about – a website that she’s happy to share with others and knows is written to maximize any exposure she gets… so she’s no longer losing potential leads – she’s hooking their attention, speaking directly to their hearts, nurturing a new relationship with them, and turning them into paying clients.

It might sound cheesy, but really – if you’re trying to run a business, how can you afford NOT to have great copy on your website?

Plus, I created the 3-part payment plan to make the investment easier on you.

Q. What if I’m already in a different coaching program for my business?

Awesome! Good for you! I totally recommend having a business coach who can work with you on the overall strategy for your business.

You can think of The Client-Attracting Website as an “add-on,” to help you implement some of the things your coach has probably told you to do. (It’s also why I kept the investment as low as I did – because serious business owners are already making other investments. I wanted to make it easy for you to use this program to supplement what you’re already learning).

Let’s sum up everything you get…

  • 5 LIVE training webinars, where I walk you through each lesson and end with open Q&A.
  • 2 LIVE Workshop webinars, where you have chance to get my direct feedback on your writing.
  • 2 Action Weeks, where you have time to catch up on all your implementation.
  • “Write It!” Worksheets to help make writing your pieces of copy as easy as filling in the blanks.
  • Recordings of all live classes, so you can download them & go through the material at your own pace.
  • Special Bonus #1: The Tech Help Video Series with Bethanie Nonami: Step-by-step video tutorials to help you everything from setting up your website, to creating an opt-in page for your free gift, to setting up your emails.
  • Special Bonus #2: Website Photos with Nikki Incandela: Everything you need to know about getting stunning head shots and images for your site.
  • TIME-LIMITED BONUS: Signature Story Workshop with Cheryl: How to craft an intro story for your talks & About page that makes your ideal clients fall in love with you. (Disappears Friday, June 8th).

So...are you ready?

Or… even if you’re not “ready,” do you feel like this is something you need or really want to do, anyway?

Because there are people out there, waiting to find you.

But they’ll never be able to find you if you don’t put something out there…

And they’ll never be able to recognize you as “their person” if you don’t have a website that resonates with them…

And they still might never sign up with you unless you’re able to nurture your relationship with them and build trust through carefully crafted emails…

And, most importantly, your dream of growing a profitable business, where you get to work with people you love, doing work you love… *that* depends on your ability to attract in the right people and move them to action.

THAT’s what I’m excited to show you how to do in The Client-Attracting Website.

Because your people are waiting to hear from you… the REAL you.

Hope to see you inside.


Class #1 is Wednesday, June 13, 2018.

Select your investment option below to get started.



Cheryl, This is a slam-dunk, as is all your work.

Once again you have done not only a wonderful job
with the materials, but have even added more value and possibilities to it.

We are so thrilled to be working with you. You’re brilliant – we’re giddy. Need I say more?

– Drs. Ron & Carol Stotts

I’m so glad we had our call yesterday.
It was very energizing and this was a JOY to write.

– Bonnie Fahy, Creator of Source it!, and The ‘O’ Word Expert