Posts Categorized: Website

How to write for skimmers (i.e. how to get more people to actually read your content)

How to Write Content for Skimmers (i.e. how to get more people to actually read your content)

It may not be nice to think about… …but no matter how captivating our articles are… …your readers WON’T read every single word. And you can’t blame them. How often do YOU read an entire webpage or article, word for word, without skipping anything? (I’m betting not very often.) When people are browsing the internet,… Read more »

Are Your Website Visitors Lost? (here’s how to take care of them…)

How to Guide Your Website Visitors through Your Site

So I need to update my credit card information for a recurring payment. No biggie. We all know how to do that online. I go to the company’s website, log on to my Member’s Area, find the Billing Information page, see that they indeed have an old number on file for me… and then… and… Read more »