Most entrepreneurs I know started their business because they were EXCITED about it. They’d found work that they loved doing or knowledge they possessed, or a passion they’d learned about… and were thrilled by the idea that someone might pay them for it. But once they got started on the whole Build-The-Business part, there were… Read more »
Chances are, coming into this article, you’ve heard that “long copy works better than short copy.”
You’ve also probably heard that “short copy works better than long copy.”
Argh!!
So which one is it? Long or short??
The answer is (of course) – it depends.
Ever pour your heart n’ soul into writing something for your business… …and then realize it sounds NOTHING like you? Maybe it sounds waaaay too formal. Or boring and snooze-worthy. Or dry and robotic. Or hypey and salesy and just ick. Yes? Well, m’friend, you’re in the right place. Time and time again I see… Read more »
Ever notice how there’s so much hype in the marketing world about STORIES? Well, there’s good reason behind it… Stories are an incredible tool to communicate who you are, what you do, and what makes you different. Scientifically speaking, stories are attention-grabbers and have the power to activate our whole brain, evoking sensory experiences and… Read more »
Copy that Resonates:
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