Ever get a loving, glowing testimonial… that’s way too long, rambling, and messy to use? In this article, I’m gonna show you how to create a testimonial-gathering system that gets the right words and phrases out of your clients, plus removes your emotional resistance, PLUS shows you how to turn those beautifully incoherent rave reviews into something that actually HELPS potential customers understand what’s so great about you.
Not too long ago, I was speaking with a delightful woman who was trying to figure out how to move forward in her business. She’d been working with a business coach who had told her she needed to have her website and brand perfected and put together before she could start putting herself out there… Read more »
Most entrepreneurs I know started their business because they were EXCITED about it. They’d found work that they loved doing or knowledge they possessed, or a passion they’d learned about… and were thrilled by the idea that someone might pay them for it. But once they got started on the whole Build-The-Business part, there were… Read more »
“My writing doesn’t sound like me.” This is one of the top comments I hear when entrepreneurs come to me for help with their writing and messaging. And the #1 reason why? It’s because their writing is too stiff and formal. It’s not conversational. If you’re nodding along – and maybe even cringing a bit… Read more »
Copy that Resonates:
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