Posts Categorized: Sales

Bullet Points: The Surprisingly Simple Copywriting Technique to Increase Sales (and Engagement)

Posted by & filed under Bullet Lists, Bullet Points, Cheryl Binnie, CopyLuv, Copywriting Techniques, Increase Sales, Sales, Sales Techniques, Uncategorized.

Simple Copywriting Tricks: How to write a bullet list that fascinates, engages & increases sales

Y ou know those things called bullet lists? Where it’s a list… with bullet points? Like this: Bullet point A Bullet point B Bullet point C You might’ve heard other copywriters or internet marketers say you need to use them in your copy… Or maybe you’ve seen them on other people’s websites… But you may… Read more »

The Difference Between Selling What She Wants vs What She Needs

Posted by & filed under Business Messaging, Cheryl Binnie, CopyLuv, Copywriting, Copywriting Techniques, Email Marketing, Increase Sales, Messaging, Sales, Sales Copywriting, Sales Techniques.

Coaches & Bloggers: Are You Selling What Your Client Wants...or Needs?

Ever heard of the Curse of Knowledge? It’s when you have enough knowledge about XYZ that it’s hard for you to think about XYZ from the perspective of someone who DOESN’T have as much knowledge. So what does that mean for us business owners and marketers? It means that, since you’re well-­versed in whatever it is… Read more »

How to Avoid Writing “Slimy” Sales Copy

Posted by & filed under Business Messaging, Cheryl Binnie, CopyLuv, Copywriting, Copywriting Techniques, Email Marketing, Increase Sales, Sales, Sales Copywriting, Sales Techniques.

How to Avoid Writing "Slimy" Sales Copy

When I started out as a copywriter, I had a very clear idea what type of copy I did NOT want to write… Sales copy. I thought that writing sales copy (like a sales page or sales emails) would make me feel icky. I didn’t want to be pushy. I didn’t want to be salesy…. Read more »