Most entrepreneurs I know started their business because they were EXCITED about it. They’d found work that they loved doing or knowledge they possessed, or a passion they’d learned about… and were thrilled by the idea that someone might pay them for it. But once they got started on the whole Build-The-Business part, there were… Read more »
Chances are, coming into this article, you’ve heard that “long copy works better than short copy.”
You’ve also probably heard that “short copy works better than long copy.”
Argh!!
So which one is it? Long or short??
The answer is (of course) – it depends.
Ever heard of the Curse of Knowledge? It’s when you have enough knowledge about XYZ that it’s hard for you to think about XYZ from the perspective of someone who DOESN’T have as much knowledge. So what does that mean for us business owners and marketers? It means that, since you’re well-versed in whatever it is… Read more »
When I started out as a copywriter, I had a very clear idea what type of copy I did NOT want to write… Sales copy. I thought that writing sales copy (like a sales page or sales emails) would make me feel icky. I didn’t want to be pushy. I didn’t want to be salesy…. Read more »
Copy that Resonates:
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