Posts Categorized: Increase Sales

How To Create “Cornerstone Content” that Gives New Website Visitors a Stellar First Impression

A smiling woman in a black leather jacket, with the text on a purple background that reads, How to create "Cornerstone Content" that gives new leads a stellar first impression.

Often when I work with clients on their content marketing, they want a whole slew of ideas for what to write. But the thing I want them to have, first and foremost, is their cornerstone content. “What’s that?” you ask? In short, it’s the most important content on your website.  It’s the content that you… Read more »

7 Ways to Repurpose Every Piece of Content You Create (for increased traffic, engagement, & sales!)

7 Ways to Repurpose Your Content for More Traffic, Engagement, & Sales

You’re creating content! Woohoo! Blog posts, social media posts, videos, Lives, email newsletters, podcasts, and more. Yay! But the problem is – most pieces of content you create have a short shelf life. As in, you create it… and for the first day or two, people see it (maybe)… and that’s it. Done. You post… Read more »

Long Copy vs Short Copy: Which REALLY works better (plus 6 simple fixes to make your copy stronger, no matter the length)

Long vs Short Copy: Which REALLY works better? (plus 6 tips to make your copy stronger, no matter the length)

Chances are, coming into this article, you’ve heard that “long copy works better than short copy.”

You’ve also probably heard that “short copy works better than long copy.”
Argh!!

So which one is it? Long or short??

The answer is (of course) – it depends.

Bullet Points: The Surprisingly Simple Copywriting Technique to Increase Sales (and Engagement)

Simple Copywriting Tricks: How to write a bullet list that fascinates, engages & increases sales

Y ou know those things called bullet lists? Where it’s a list… with bullet points? Like this: Bullet point A Bullet point B Bullet point C You might’ve heard other copywriters or internet marketers say you need to use them in your copy… Or maybe you’ve seen them on other people’s websites… But you may… Read more »