You’re creating content! Woohoo! Blog posts, social media posts, videos, Lives, email newsletters, podcasts, and more. Yay! But the problem is – most pieces of content you create have a short shelf life. As in, you create it… and for the first day or two, people see it (maybe)… and that’s it. Done. You post… Read more »
Chances are, coming into this article, you’ve heard that “long copy works better than short copy.”
You’ve also probably heard that “short copy works better than long copy.”
Argh!!
So which one is it? Long or short??
The answer is (of course) – it depends.
Y ou know those things called bullet lists? Where it’s a list… with bullet points? Like this: Bullet point A Bullet point B Bullet point C You might’ve heard other copywriters or internet marketers say you need to use them in your copy… Or maybe you’ve seen them on other people’s websites… But you may… Read more »
Last week, we talked about how to take care of your new email subscribers. One of those four steps was to create a nurture sequence (aka “indoctrination series”). But it’s a pretty big topic. So while I gave some starter tips, I decided to dedicate an entire article to this idea of sending your new… Read more »
Copy that Resonates:
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