Posts Categorized: Email Marketing

The Easy Way to Write Like Your Ideal Clients Talk (i.e. how to RESONATE)

How to Write Like Your Ideal Clients Talk (i.e. how to Resonate)

Think you’re no good at writing copy? Well, here’s some great news for you – it doesn’t matter. Because the best copy doesn’t actually come from the writer’s head. The best messages – the ones that paint a picture of what your readers really want – come from the people who are most likely to… Read more »

How to Avoid Writing “Slimy” Sales Copy

How to Avoid Writing "Slimy" Sales Copy

When I started out as a copywriter, I had a very clear idea what type of copy I did NOT want to write… Sales copy. I thought that writing sales copy (like a sales page or sales emails) would make me feel icky. I didn’t want to be pushy. I didn’t want to be salesy…. Read more »