Posts Categorized: Email Marketing

How to Craft Your Signature Story: A step-by-step breakdown for powerful stories (+ where to use them in your business)

Business Stories

Ever notice how there’s so much hype in the marketing world about STORIES? Well, there’s good reason behind it… Stories are an incredible tool to communicate who you are, what you do, and what makes you different. Scientifically speaking, stories are attention-grabbers and have the power to activate our whole brain, evoking sensory experiences and… Read more »

How to Write an Email Nurture Sequence that Engages Your New Readers from Day 1

Last week, we talked about how to take care of your new email subscribers. One of those four steps was to create a nurture sequence (aka “indoctrination series”). But it’s a pretty big topic. So while I gave some starter tips, I decided to dedicate an entire article to this idea of sending your new… Read more »

4 Steps to Take Care of New Email Subscribers

4 Steps to Take Care of New Email Subscribers

Yay, you have an email list! And omgeeee, people are actually signing up for it! Okay… now what? I talk to so many entrepreneurs who finally set up an email list… but then they don’t DO anything with it. So today, we’re going to talk about what to do with your new subscribers. Step 1…. Read more »

3 Elements of a Client-Attracting Message (what you need to know if you’re tired of sounding like everyone else)

3 Elements of a Client-Attracting Message

Here’s what I’ve noticed… There are a lot of business owners and service professionals out there who do very similar things. And they don’t know how to talk about what they do in a way that makes them STAND OUT. (You’ve probably noticed this, too.) You walk into a networking or business event and immediately… Read more »