Posts Categorized: Copywriting

How To Create “Cornerstone Content” that Gives New Website Visitors a Stellar First Impression

A smiling woman in a black leather jacket, with the text on a purple background that reads, How to create "Cornerstone Content" that gives new leads a stellar first impression.

Often when I work with clients on their content marketing, they want a whole slew of ideas for what to write. But the thing I want them to have, first and foremost, is their cornerstone content. “What’s that?” you ask? In short, it’s the most important content on your website.  It’s the content that you… Read more »

7 Ways to Repurpose Every Piece of Content You Create (for increased traffic, engagement, & sales!)

7 Ways to Repurpose Your Content for More Traffic, Engagement, & Sales

You’re creating content! Woohoo! Blog posts, social media posts, videos, Lives, email newsletters, podcasts, and more. Yay! But the problem is – most pieces of content you create have a short shelf life. As in, you create it… and for the first day or two, people see it (maybe)… and that’s it. Done. You post… Read more »

10 Tips to Finally WRITE + CREATE all those Projects You’ve Been Procrastinating On

10 Tips to Finally WRITE + CREATE all those Projects You've Been Procrastinating On

Most entrepreneurs I know started their business because they were EXCITED about it. They’d found work that they loved doing or knowledge they possessed, or a passion they’d learned about… and were thrilled by the idea that someone might pay them for it. But once they got started on the whole Build-The-Business part, there were… Read more »