You know those times when you have a plan… …and it’s a pretty darn good one… …and then it all just goes KABLOOIE!… …and your most intelligent first thought is, “Wait. What?” I had one of those last Thursday. The technology I was using to host my “How to Work with A Copywriter” webinar stopped working… Read more »
Posts Categorized: Copywriting Techniques
The Easy Way to Write Like Your Ideal Clients Talk (i.e. how to RESONATE)
Think you’re no good at writing copy? Well, here’s some great news for you – it doesn’t matter. Because the best copy doesn’t actually come from the writer’s head. The best messages – the ones that paint a picture of what your readers really want – come from the people who are most likely to… Read more »
How to Avoid Writing “Slimy” Sales Copy
When I started out as a copywriter, I had a very clear idea what type of copy I did NOT want to write… Sales copy. I thought that writing sales copy (like a sales page or sales emails) would make me feel icky. I didn’t want to be pushy. I didn’t want to be salesy…. Read more »
3 Simple Tips to Wipe Out Eye Drag
When fellow business owners find out I’m a copywriter, they tend to tell me about how difficult writing is for them. In fact, one of the comments I hear most often is, “I just never know how to edit it, to make it better.” So when they send out that newsletter, or post that blog… Read more »
Copy that Resonates:
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