Posts Categorized: Copywriting Techniques

I was all set for my webinar when all of a sudden…

You know those times when you have a plan… …and it’s a pretty darn good one… …and then it all just goes KABLOOIE!… …and your most intelligent first thought is, “Wait. What?” I had one of those last Thursday. The technology I was using to host my “How to Work with A Copywriter” webinar stopped working… Read more »

The Easy Way to Write Like Your Ideal Clients Talk (i.e. how to RESONATE)

How to Write Like Your Ideal Clients Talk (i.e. how to Resonate)

Think you’re no good at writing copy? Well, here’s some great news for you – it doesn’t matter. Because the best copy doesn’t actually come from the writer’s head. The best messages – the ones that paint a picture of what your readers really want – come from the people who are most likely to… Read more »

How to Avoid Writing “Slimy” Sales Copy

How to Avoid Writing "Slimy" Sales Copy

When I started out as a copywriter, I had a very clear idea what type of copy I did NOT want to write… Sales copy. I thought that writing sales copy (like a sales page or sales emails) would make me feel icky. I didn’t want to be pushy. I didn’t want to be salesy…. Read more »

3 Simple Tips to Wipe Out Eye Drag

When fellow business owners find out I’m a copywriter, they tend to tell me about how difficult writing is for them. In fact, one of the comments I hear most often is, “I just never know how to edit it, to make it better.” So when they send out that newsletter, or post that blog… Read more »