It may not be nice to think about… …but no matter how captivating our articles are… …your readers WON’T read every single word. And you can’t blame them. How often do YOU read an entire webpage or article, word for word, without skipping anything? (I’m betting not very often.) When people are browsing the internet,… Read more »
So I need to update my credit card information for a recurring payment. No biggie. We all know how to do that online. I go to the company’s website, log on to my Member’s Area, find the Billing Information page, see that they indeed have an old number on file for me… and then… and… Read more »
Have you ever been in a conversation where someone keeps talking in jargon? Where they throw out unfamiliar words & phrases without explanation? And it’s clear to you (and everyone else in the group) that the only person who understands the conversation… is the person talking? You can humor them, or ask clarifying questions. But it… Read more »
Ever heard of the Curse of Knowledge? It’s when you have enough knowledge about XYZ that it’s hard for you to think about XYZ from the perspective of someone who DOESN’T have as much knowledge. So what does that mean for us business owners and marketers? It means that, since you’re well-versed in whatever it is… Read more »
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