Posts Categorized: Copywriting Techniques

7 Ways to Repurpose Every Piece of Content You Create (for increased traffic, engagement, & sales!)

7 Ways to Repurpose Your Content for More Traffic, Engagement, & Sales

You’re creating content! Woohoo! Blog posts, social media posts, videos, Lives, email newsletters, podcasts, and more. Yay! But the problem is – most pieces of content you create have a short shelf life. As in, you create it… and for the first day or two, people see it (maybe)… and that’s it. Done. You post… Read more »

10 Tips to Finally WRITE + CREATE all those Projects You’ve Been Procrastinating On

10 Tips to Finally WRITE + CREATE all those Projects You've Been Procrastinating On

Most entrepreneurs I know started their business because they were EXCITED about it. They’d found work that they loved doing or knowledge they possessed, or a passion they’d learned about… and were thrilled by the idea that someone might pay them for it. But once they got started on the whole Build-The-Business part, there were… Read more »

Long Copy vs Short Copy: Which REALLY works better (plus 6 simple fixes to make your copy stronger, no matter the length)

Long vs Short Copy: Which REALLY works better? (plus 6 tips to make your copy stronger, no matter the length)

Chances are, coming into this article, you’ve heard that “long copy works better than short copy.”

You’ve also probably heard that “short copy works better than long copy.”
Argh!!

So which one is it? Long or short??

The answer is (of course) – it depends.

How to Add Your Unique Voice to Your Copy (and stop sounding stiff, boring, or overly formal)

How to Add Your Unique Voice to Your Writing (and stop sounding stiff, boring, or overly formal)

Ever pour your heart n’ soul into writing something for your business… …and then realize it sounds NOTHING like you? Maybe it sounds waaaay too formal. Or boring and snooze-worthy. Or dry and robotic. Or hypey and salesy and just ick. Yes? Well, m’friend, you’re in the right place. Time and time again I see… Read more »