Posts Categorized: CopyLuv

Is Your Copy A Smarty­Pants? (How you may be alienating your readers without even realizing it)

Is Your Website Copy a Smarty-Pants? (How you may be alienating your readers with jargon)

Have you ever been in a conversation where someone keeps talking in jargon? Where they throw out unfamiliar words & phrases without explanation? And it’s clear to you (and everyone else in the group) that the only person who understands the conversation… is the person talking? You can humor them, or ask clarifying questions. But it… Read more »

The Difference Between Selling What She Wants vs What She Needs

Coaches & Bloggers: Are You Selling What Your Client Wants...or Needs?

Ever heard of the Curse of Knowledge? It’s when you have enough knowledge about XYZ that it’s hard for you to think about XYZ from the perspective of someone who DOESN’T have as much knowledge. So what does that mean for us business owners and marketers? It means that, since you’re well-­versed in whatever it is… Read more »

I was all set for my webinar when all of a sudden…

You know those times when you have a plan… …and it’s a pretty darn good one… …and then it all just goes KABLOOIE!… …and your most intelligent first thought is, “Wait. What?” I had one of those last Thursday. The technology I was using to host my “How to Work with A Copywriter” webinar stopped working… Read more »

The Easy Way to Write Like Your Ideal Clients Talk (i.e. how to RESONATE)

How to Write Like Your Ideal Clients Talk (i.e. how to Resonate)

Think you’re no good at writing copy? Well, here’s some great news for you – it doesn’t matter. Because the best copy doesn’t actually come from the writer’s head. The best messages – the ones that paint a picture of what your readers really want – come from the people who are most likely to… Read more »