Posts Categorized: CopyLuv

7 Ways to Repurpose Every Piece of Content You Create (for increased traffic, engagement, & sales!)

Posted by & filed under Business, Content Marketing, CopyLuv, Copywriting, Copywriting Techniques, Email Marketing, Increase Sales.

7 Ways to Repurpose Your Content for More Traffic, Engagement, & Sales

You’re creating content! Woohoo! Blog posts, social media posts, videos, Lives, email newsletters, podcasts, and more. Yay! But the problem is – most pieces of content you create have a short shelf life. As in, you create it… and for the first day or two, people see it (maybe)… and that’s it. Done. You post… Read more »

How to Start (or Re-Start) Your Email Newsletter

Posted by & filed under Business, Business Messaging, Cheryl Binnie, CopyLuv, Copywriting, Email Marketing.

Welcome, newsletter mavens! Congratulations on making the commitment to work on your email newsletter. It’s uber important. Why? Because your email newsletter… Reminds your subscribers that you exist. (Even if they don’t open all… or any… of your emails, just seeing your name in their inbox reminds that you’re out there, ready and willing to… Read more »

How to Add Your Unique Voice to Your Copy (and stop sounding stiff, boring, or overly formal)

Posted by & filed under Business Messaging, Cheryl Binnie, CopyLuv, Copywriting, Copywriting Techniques, Messaging, Website Copy.

How to Add Your Unique Voice to Your Writing (and stop sounding stiff, boring, or overly formal)

Ever pour your heart n’ soul into writing something for your business… …and then realize it sounds NOTHING like you? Maybe it sounds waaaay too formal. Or boring and snooze-worthy. Or dry and robotic. Or hypey and salesy and just ick. Yes? Well, m’friend, you’re in the right place. Time and time again I see… Read more »