Welcome, newsletter mavens! Congratulations on making the commitment to work on your email newsletter. It’s uber important. Why? Because your email newsletter… Reminds your subscribers that you exist. (Even if they don’t open all… or any… of your emails, just seeing your name in their inbox reminds that you’re out there, ready and willing to… Read more »
Posts Categorized: Business Messaging
How to Add Your Unique Voice to Your Copy (and stop sounding stiff, boring, or overly formal)
Ever pour your heart n’ soul into writing something for your business… …and then realize it sounds NOTHING like you? Maybe it sounds waaaay too formal. Or boring and snooze-worthy. Or dry and robotic. Or hypey and salesy and just ick. Yes? Well, m’friend, you’re in the right place. Time and time again I see… Read more »
How to Craft Your Signature Story: A step-by-step breakdown for powerful stories (+ where to use them in your business)
Ever notice how there’s so much hype in the marketing world about STORIES? Well, there’s good reason behind it… Stories are an incredible tool to communicate who you are, what you do, and what makes you different. Scientifically speaking, stories are attention-grabbers and have the power to activate our whole brain, evoking sensory experiences and… Read more »
How to Write an Email Nurture Sequence that Engages Your New Readers from Day 1
Last week, we talked about how to take care of your new email subscribers. One of those four steps was to create a nurture sequence (aka “indoctrination series”). But it’s a pretty big topic. So while I gave some starter tips, I decided to dedicate an entire article to this idea of sending your new… Read more »
Copy that Resonates:
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