Posts By: Cheryl

4 Steps to Take Care of New Email Subscribers

4 Steps to Take Care of New Email Subscribers

Yay, you have an email list! And omgeeee, people are actually signing up for it! Okay… now what? I talk to so many entrepreneurs who finally set up an email list… but then they don’t DO anything with it. So today, we’re going to talk about what to do with your new subscribers. Step 1…. Read more »

All About Writing Your About Page

How to Write Your About Page - with a free Write Your Website Checklist

“How do I write my About Page?” I hear this question all the time. When I work with clients… chat with entrepreneurs… or travel to conferences… …basically, anytime someone finds out that I’m a copywriter. Maybe you’ve had the same questions and concerns… “I’m not sure how much of my story to share.” “How long… Read more »

7 Webpages Your Business Website Needs (and what to write on them)

7 Webpages Your Business Website Needs

The #1 question I get when I talk to business owners about creating a new website is… “What pages does my website need?” Good news is – for a basic website that gives enough information to get a visitor to take the next step (i.e., call you, email you, sign up for a session with… Read more »

3 Elements of a Client-Attracting Message (what you need to know if you’re tired of sounding like everyone else)

3 Elements of a Client-Attracting Message

Here’s what I’ve noticed… There are a lot of business owners and service professionals out there who do very similar things. And they don’t know how to talk about what they do in a way that makes them STAND OUT. (You’ve probably noticed this, too.) You walk into a networking or business event and immediately… Read more »