Posts By: Cheryl

How to Craft Your Signature Story: A step-by-step breakdown for powerful stories (+ where to use them in your business)

Business Stories

Ever notice how there’s so much hype in the marketing world about STORIES? Well, there’s good reason behind it… Stories are an incredible tool to communicate who you are, what you do, and what makes you different. Scientifically speaking, stories are attention-grabbers and have the power to activate our whole brain, evoking sensory experiences and… Read more »

How to Connect with Your Ideal Clients by Crafting a Memorable Message

How to connect with your ideal clients by crafting a memorable message

Let’s face it – there will always be people who are kinda like, “meh” about what you have to offer. They’re not against it. They’re just kinda lukewarm about it. They could take it or leave it. Maaaaybe if your prices were lower, they’d buy. Maybe. And there will also be people who very much… Read more »

Bullet Points: The Surprisingly Simple Copywriting Technique to Increase Sales (and Engagement)

Simple Copywriting Tricks: How to write a bullet list that fascinates, engages & increases sales

Y ou know those things called bullet lists? Where it’s a list… with bullet points? Like this: Bullet point A Bullet point B Bullet point C You might’ve heard other copywriters or internet marketers say you need to use them in your copy… Or maybe you’ve seen them on other people’s websites… But you may… Read more »

How to Write an Email Nurture Sequence that Engages Your New Readers from Day 1

Last week, we talked about how to take care of your new email subscribers. One of those four steps was to create a nurture sequence (aka “indoctrination series”). But it’s a pretty big topic. So while I gave some starter tips, I decided to dedicate an entire article to this idea of sending your new… Read more »