“My writing doesn’t sound like me.” This is one of the top comments I hear when entrepreneurs come to me for help with their writing and messaging. And the #1 reason why? It’s because their writing is too stiff and formal. It’s not conversational. If you’re nodding along – and maybe even cringing a bit… Read more »
Posts By: Cheryl
Long Copy vs Short Copy: Which REALLY works better (plus 6 simple fixes to make your copy stronger, no matter the length)
Chances are, coming into this article, you’ve heard that “long copy works better than short copy.”
You’ve also probably heard that “short copy works better than long copy.”
So which one is it? Long or short??
The answer is (of course) – it depends.
How to Start (or Re-Start) Your Email Newsletter
Welcome, newsletter mavens! Congratulations on making the commitment to work on your email newsletter. It’s uber important. Why? Because your email newsletter… Reminds your subscribers that you exist. (Even if they don’t open all… or any… of your emails, just seeing your name in their inbox reminds that you’re out there, ready and willing to… Read more »
11 Networking Tips for the Shy, Introverted or Socially Awkward
We’re taking a little detour from messaging, emails and web pages… …to talk about putting yourself out there, even when it feels like torture. Why? Well, I received an email from a reader of the blog that really touched my heart… I’m an introvert. How can I overcome this shyness thing? I can be in… Read more »