Monthly Archives: April 2019

Long Copy vs Short Copy: Which REALLY works better (plus 6 simple fixes to make your copy stronger, no matter the length)

Posted by & filed under Copywriting, Copywriting Techniques, Increase Sales, Sales Copywriting, Website Copy.

Long vs Short Copy: Which REALLY works better? (plus 6 tips to make your copy stronger, no matter the length)

Chances are, coming into this article, you’ve heard that “long copy works better than short copy.”

You’ve also probably heard that “short copy works better than long copy.”
Argh!!

So which one is it? Long or short??

The answer is (of course) – it depends.