Monthly Archives: March 2018

How to Add Your Unique Voice to Your Copy (and stop sounding stiff, boring, or overly formal)

Posted by & filed under Business Messaging, Cheryl Binnie, CopyLuv, Copywriting, Copywriting Techniques, Messaging, Website Copy.

How to Add Your Unique Voice to Your Writing (and stop sounding stiff, boring, or overly formal)

Ever pour your heart n’ soul into writing something for your business… …and then realize it sounds NOTHING like you? Maybe it sounds waaaay too formal. Or boring and snooze-worthy. Or dry and robotic. Or hypey and salesy and just ick. Yes? Well, m’friend, you’re in the right place. Time and time again I see… Read more »