Monthly Archives: April 2015

How to write for skimmers (i.e. how to get more people to actually read your content)

How to Write Content for Skimmers (i.e. how to get more people to actually read your content)

It may not be nice to think about… …but no matter how captivating our articles are… …your readers WON’T read every single word. And you can’t blame them. How often do YOU read an entire webpage or article, word for word, without skipping anything? (I’m betting not very often.) When people are browsing the internet,… Read more »