Posts Tagged: Cheryl Binnie

How to Get Comfortable Telling Personal Stories in Your Business (even if you’re scared to share!)

What are you most afraid of in your business? Is it technology (for doing, say, a webinar or Facebook Live video)? Speaking on stages? Sales calls and enrollment conversations? All of the above are super common fears in the entrepreneurial world. But one major fear I see ALL.THE.TIME. (but that doesn’t get talked about very… Read more »

How to Add Your Unique Voice to Your Copy (and stop sounding stiff, boring, or overly formal)

How to Add Your Unique Voice to Your Writing (and stop sounding stiff, boring, or overly formal)

Ever pour your heart n’ soul into writing something for your business… …and then realize it sounds NOTHING like you? Maybe it sounds waaaay too formal. Or boring and snooze-worthy. Or dry and robotic. Or hypey and salesy and just ick. Yes? Well, m’friend, you’re in the right place. Time and time again I see… Read more »

How to Craft Your Signature Story: A step-by-step breakdown for powerful stories (+ where to use them in your business)

Business Stories

Ever notice how there’s so much hype in the marketing world about STORIES? Well, there’s good reason behind it… Stories are an incredible tool to communicate who you are, what you do, and what makes you different. Scientifically speaking, stories are attention-grabbers and have the power to activate our whole brain, evoking sensory experiences and… Read more »