Posts Tagged: Cheryl Binnie

10 Types of Free Gifts to Grow Your Email List

What IS the free gift anyway? Sometimes called a … Freebie Lead Magnet Opt-In Incentive Reader Magnet No matter what you call it, it’s the free resource someone gets when they sign up (“opt in”) for your email list. More importantly, it’s the reason people sign up for your email list. They want the free… Read more »

How to Get Comfortable Telling Personal Stories in Your Business (even if you’re scared to share!)

What are you most afraid of in your business? Is it technology (for doing, say, a webinar or Facebook Live video)? Speaking on stages? Sales calls and enrollment conversations? All of the above are super common fears in the entrepreneurial world. But one major fear I see ALL.THE.TIME. (but that doesn’t get talked about very… Read more »

How to Add Your Unique Voice to Your Copy (and stop sounding stiff, boring, or overly formal)

How to Add Your Unique Voice to Your Writing (and stop sounding stiff, boring, or overly formal)

Ever pour your heart n’ soul into writing something for your business… …and then realize it sounds NOTHING like you? Maybe it sounds waaaay too formal. Or boring and snooze-worthy. Or dry and robotic. Or hypey and salesy and just ick. Yes? Well, m’friend, you’re in the right place. Time and time again I see… Read more »