Posts Categorized: Website Copy

Long Copy vs Short Copy: Which REALLY works better (plus 6 simple fixes to make your copy stronger, no matter the length)

Long vs Short Copy: Which REALLY works better? (plus 6 tips to make your copy stronger, no matter the length)

Chances are, coming into this article, you’ve heard that “long copy works better than short copy.”

You’ve also probably heard that “short copy works better than long copy.”
Argh!!

So which one is it? Long or short??

The answer is (of course) – it depends.

How to Add Your Unique Voice to Your Copy (and stop sounding stiff, boring, or overly formal)

How to Add Your Unique Voice to Your Writing (and stop sounding stiff, boring, or overly formal)

Ever pour your heart n’ soul into writing something for your business… …and then realize it sounds NOTHING like you? Maybe it sounds waaaay too formal. Or boring and snooze-worthy. Or dry and robotic. Or hypey and salesy and just ick. Yes? Well, m’friend, you’re in the right place. Time and time again I see… Read more »

How to Craft Your Signature Story: A step-by-step breakdown for powerful stories (+ where to use them in your business)

Business Stories

Ever notice how there’s so much hype in the marketing world about STORIES? Well, there’s good reason behind it… Stories are an incredible tool to communicate who you are, what you do, and what makes you different. Scientifically speaking, stories are attention-grabbers and have the power to activate our whole brain, evoking sensory experiences and… Read more »

7 Webpages Your Business Website Needs (and what to write on them)

7 Webpages Your Business Website Needs

The #1 question I get when I talk to business owners about creating a new website is… “What pages does my website need?” Good news is – for a basic website that gives enough information to get a visitor to take the next step (i.e., call you, email you, sign up for a session with… Read more »