Posts Categorized: Stories

How to Craft Your Signature Story: A step-by-step breakdown for powerful stories (+ where to use them in your business)

Business Stories

Ever notice how there’s so much hype in the marketing world about STORIES? Well, there’s good reason behind it… Stories are an incredible tool to communicate who you are, what you do, and what makes you different. Scientifically speaking, stories are attention-grabbers and have the power to activate our whole brain, evoking sensory experiences and… Read more »

How to Connect with Your Ideal Clients by Crafting a Memorable Message

How to connect with your ideal clients by crafting a memorable message

Let’s face it – there will always be people who are kinda like, “meh” about what you have to offer. They’re not against it. They’re just kinda lukewarm about it. They could take it or leave it. Maaaaybe if your prices were lower, they’d buy. Maybe. And there will also be people who very much… Read more »

3 Elements of a Client-Attracting Message (what you need to know if you’re tired of sounding like everyone else)

3 Elements of a Client-Attracting Message

Here’s what I’ve noticed… There are a lot of business owners and service professionals out there who do very similar things. And they don’t know how to talk about what they do in a way that makes them STAND OUT. (You’ve probably noticed this, too.) You walk into a networking or business event and immediately… Read more »

How to Tell the Story Your Ideal Clients REALLY Need to Hear

How to Tell the Story Your Ideal Clients REALLY Need to Hear from You

Let’s talk about your story. And I mean, your Story. The one you use on your website, in your speaking events, in your marketing material, and more. The one you use to introduce yourself and the reason WHY you started your business. Because one of the fastest ways to connect with your audience is by… Read more »