Posts Categorized: Increase Sales

Long Copy vs Short Copy: Which REALLY works better (plus 6 simple fixes to make your copy stronger, no matter the length)

Long vs Short Copy: Which REALLY works better? (plus 6 tips to make your copy stronger, no matter the length)

Chances are, coming into this article, you’ve heard that “long copy works better than short copy.”

You’ve also probably heard that “short copy works better than long copy.”
Argh!!

So which one is it? Long or short??

The answer is (of course) – it depends.

Bullet Points: The Surprisingly Simple Copywriting Technique to Increase Sales (and Engagement)

Simple Copywriting Tricks: How to write a bullet list that fascinates, engages & increases sales

Y ou know those things called bullet lists? Where it’s a list… with bullet points? Like this: Bullet point A Bullet point B Bullet point C You might’ve heard other copywriters or internet marketers say you need to use them in your copy… Or maybe you’ve seen them on other people’s websites… But you may… Read more »

How to Write an Email Nurture Sequence that Engages Your New Readers from Day 1

Last week, we talked about how to take care of your new email subscribers. One of those four steps was to create a nurture sequence (aka “indoctrination series”). But it’s a pretty big topic. So while I gave some starter tips, I decided to dedicate an entire article to this idea of sending your new… Read more »

The Difference Between Selling What She Wants vs What She Needs

Coaches & Bloggers: Are You Selling What Your Client Wants...or Needs?

Ever heard of the Curse of Knowledge? It’s when you have enough knowledge about XYZ that it’s hard for you to think about XYZ from the perspective of someone who DOESN’T have as much knowledge. So what does that mean for us business owners and marketers? It means that, since you’re well-­versed in whatever it is… Read more »