Chances are, coming into this article, you’ve heard that “long copy works better than short copy.”
You’ve also probably heard that “short copy works better than long copy.”
So which one is it? Long or short??
The answer is (of course) – it depends.
Welcome, newsletter mavens! Congratulations on making the commitment to work on your email newsletter. It’s uber important. Why? Because your email newsletter… Reminds your subscribers that you exist. (Even if they don’t open all… or any… of your emails, just seeing your name in their inbox reminds that you’re out there, ready and willing to… Read more »
Ever pour your heart n’ soul into writing something for your business… …and then realize it sounds NOTHING like you? Maybe it sounds waaaay too formal. Or boring and snooze-worthy. Or dry and robotic. Or hypey and salesy and just ick. Yes? Well, m’friend, you’re in the right place. Time and time again I see… Read more »
We all want to know our “type,” “style,” or “personality” – which means using a quiz as your email opt-in incentive is crazy effective. Here’s how to create YOUR quiz…