Chances are, coming into this article, you’ve heard that “long copy works better than short copy.”
You’ve also probably heard that “short copy works better than long copy.”
So which one is it? Long or short??
The answer is (of course) – it depends.
Ever pour your heart n’ soul into writing something for your business… …and then realize it sounds NOTHING like you? Maybe it sounds waaaay too formal. Or boring and snooze-worthy. Or dry and robotic. Or hypey and salesy and just ick. Yes? Well, m’friend, you’re in the right place. Time and time again I see… Read more »
Ever notice how there’s so much hype in the marketing world about STORIES? Well, there’s good reason behind it… Stories are an incredible tool to communicate who you are, what you do, and what makes you different. Scientifically speaking, stories are attention-grabbers and have the power to activate our whole brain, evoking sensory experiences and… Read more »
Y ou know those things called bullet lists? Where it’s a list… with bullet points? Like this: Bullet point A Bullet point B Bullet point C You might’ve heard other copywriters or internet marketers say you need to use them in your copy… Or maybe you’ve seen them on other people’s websites… But you may… Read more »