How to Write an Email Nurture Sequence that Engages Your New Readers from Day 1
by Cheryl Binnie

Last week, we talked about how to take care of your new email subscribers. One of those four steps was to create a nurture sequence (aka “indoctrination series”). But it’s a pretty big topic. So while I gave some starter tips, I decided to dedicate an entire article to this idea of sending your new… Read more »

4 Steps to Take Care of New Email Subscribers
by Cheryl Binnie

Yay, you have an email list! And omgeeee, people are actually signing up for it! Okay… now what? I talk to so many entrepreneurs who finally set up an email list… but then they don’t DO anything with it. So today, we’re going to talk about what to do with your new subscribers. Step 1…. Read more »

All About Writing Your About Page
by Cheryl Binnie

“How do I write my About Page?” I hear this question all the time. When I work with clients… chat with entrepreneurs… or travel to conferences… …basically, anytime someone finds out that I’m a copywriter. Maybe you’ve had the same questions and concerns… “I’m not sure how much of my story to share.” “How long… Read more »