How to Craft Your Signature Story: A step-by-step breakdown for powerful stories (+ where to use them in your business)
by Cheryl Binnie

Ever notice how there’s so much hype in the marketing world about STORIES? Well, there’s good reason behind it… Stories are an incredible tool to communicate who you are, what you do, and what makes you different. Scientifically speaking, stories are attention-grabbers and have the power to activate our whole brain, evoking sensory experiences and… Read more »

How to Write an Email Nurture Sequence that Engages Your New Readers from Day 1
by Cheryl Binnie

Last week, we talked about how to take care of your new email subscribers. One of those four steps was to create a nurture sequence (aka “indoctrination series”). But it’s a pretty big topic. So while I gave some starter tips, I decided to dedicate an entire article to this idea of sending your new… Read more »