How to Craft Your Signature Story: A step-by-step breakdown for powerful stories (+ where to use them in your business)
by Cheryl Binnie

Ever notice how there’s so much hype in the marketing world about STORIES? Well, there’s good reason behind it… Stories are an incredible tool to communicate who you are, what you do, and what makes you different. Scientifically speaking, stories are attention-grabbers and have the power to activate our whole brain, evoking sensory experiences and… Read more »

How to Connect with Your Ideal Clients by Crafting a Memorable Message
by Cheryl Binnie

Let’s face it – there will always be people who are kinda like, “meh” about what you have to offer. They’re not against it. They’re just kinda lukewarm about it. They could take it or leave it. Maaaaybe if your prices were lower, they’d buy. Maybe. And there will also be people who very much… Read more »