How to Add Your Unique Voice to Your Copy (and stop sounding stiff, boring, or overly formal)
by Cheryl Binnie

Ever pour your heart n’ soul into writing something for your business… …and then realize it sounds NOTHING like you? Maybe it sounds waaaay too formal. Or boring and snooze-worthy. Or dry and robotic. Or hypey and salesy and just ick. Yes? Well, m’friend, you’re in the right place. Time and time again I see… Read more »

How to Craft Your Signature Story: A step-by-step breakdown for powerful stories (+ where to use them in your business)
by Cheryl Binnie

Ever notice how there’s so much hype in the marketing world about STORIES? Well, there’s good reason behind it… Stories are an incredible tool to communicate who you are, what you do, and what makes you different. Scientifically speaking, stories are attention-grabbers and have the power to activate our whole brain, evoking sensory experiences and… Read more »