Posts By: Cheryl

8 Tips to Make Your Writing More Conversational (i.e. more human, authentic, and engaging!)

If you have a business (or plans to start a business), you’re probably aware that online marketing is kind of a big deal. And if you want to sell things online (whether that’s physical products, online courses, or virtual-or-in-person services), you also probably know you need to step up your writing game. Because having a… Read more »

Long Copy vs Short Copy: Which REALLY works better (plus 6 simple fixes to make your copy stronger, no matter the length)

Long vs Short Copy: Which REALLY works better? (plus 6 tips to make your copy stronger, no matter the length)

Chances are, coming into this article, you’ve heard that “long copy works better than short copy.”

You’ve also probably heard that “short copy works better than long copy.”
Argh!!

So which one is it? Long or short??

The answer is (of course) – it depends.

How to Start (or Re-Start) Your Email Newsletter

Welcome, newsletter mavens! Congratulations on making the commitment to work on your email newsletter. It’s uber important. Why? Because your email newsletter… Reminds your subscribers that you exist. (Even if they don’t open all… or any… of your emails, just seeing your name in their inbox reminds that you’re out there, ready and willing to… Read more »

11 Networking Tips for the Shy, Introverted or Socially Awkward

We’re taking a little detour from messaging, emails and web pages… …to talk about putting yourself out there, even when it feels like torture. Why? Well, I received an email from a reader of the blog that really touched my heart… I’m an introvert. How can I overcome this shyness thing? I can be in… Read more »